Breastfeeding Welcome Campaign
Making breastfeeding easier is one of our core missions at branayama. And part of that mission includes helping women feel comfortable when they breastfeed in public. Therefore, we decided to create the Breastfeeding Welcome Campaign, by simply asking businesses to place a Breastfeeding Welcome sticker in a visible spot within their establishment. #breastfeedingwelcome
Women should not have to hide or feel uncomfortable when breastfeeding in public. Too often, breastfeeding mothers get sexualized and/or rejected from places when feeding their babies. Feeling relaxed and comfortable is essential in making every feeding experience easier for both mother and baby. Location should not be a concern.
It is only by improving current society standards and overall conditions offered to nursing mothers, that we will see a more open and honest approach to breastfeeding.
We are not here to advocate breastfeeding, we are simply trying to make nursing easier for those who can and/or choose to do so. No hiding needed.
Want to support further?
Here are some institutions that support nursing and are in need of financial support.
La Leche League International, European Milk Bank Accosiation, Frauenmilchbank Initiative e.V. , Black Breastfeeding Week, Birthing and Breast or Chestfeeding Trans People and Allies
Want to Participate? Just give us a shout at hello(at)branayama.com and we will send you a sticker.
Where it all began
“Tired and exhausted of wet milk stains on my shirt, I struggled to find the right nursing bra after the birth of my daughter. I searched for a bra that would make me feel comfortable as well as beautiful and empowered.
All I could find were mostly nursing bras from the fast fashion industry, orthopedic designs and a system (nursing bra + pads) that was super impractical and also produced an enormous amount of waste. Feeling shocked about the fact that there had been so little improvement in decades, I knew there had to be a change.
branayama is here to make breastfeeding easier for all nursing women and first and foremost to give them the feeling they deserve.”
Stefanie Raffelsieper - founder
Our Mission: Motherhood, Elevated
The branayama bra has been created over the course of almost 2 years. After intense research, sourcing for responsible materials and, most importantly, the feedback of many mothers and midwives, we were able to successfully combine an elevated design to advanced technology (anti-leak system), developing a wireless nursing bra that can replace nursing pads!
We believe that it is always possible to always improve and do better. But mainly, we believe that women should not have to compromise when they become mothers, or ever. They deserve to be celebrated and they deserve to stand in their beauty and power - always.